SQL Server ISO bootable?

Hello,

I  am trying to set up SQL server (2016 or 2017) in Hyper-V.  I've downloaded 3 different ISO's from MS ( SQL 2016, SQL 2017, and SQL 2017 DEV).  I point HyperV's DVD to the ISO all result in

No UEFI-compatible file system was found

(as a test I tried Server 2016 as a test and it installs with no issues).  

My Host is Windows 10

My HyperV Manager is V 10.0.17134.1

thanks